Beverage Marketing
No Great beverage brand has ever been built without an great marketing program!
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Beverage Marketing
No Great beverage brand has ever been built without an great marketing program!
Just getting your beverage marketing started? Not sure how to handle traditional retail or online beverage marketing? Power Brands are beverage marketing experts, we will develop a marketing strategy for beverages and support your product launch!
We have been marketing beverages for over 20 years in the US, Europe, Asia, Africa and almost everywhere else that beverages are sold. We are one of the world's leading beverage marketing companies. Request Free Information >
Going into 2021 there is stiff competition from the growing number of healthier, and innovative beverage alternatives. Many large companies are experiencing a decade of decline in core brands amid increased competition from smaller companies with new-age offerings, this trend is expected to continue. Analysts foresee a continued downward trend. Billions earned by smaller companies (CPG call them ankle-biters) because they are creating relevant, authentic beverage brands.
Beverage marketing is the cornerstone of any great beverage company. A beverage business can have amazing products, great accounting practices, fantastic ethics and excellent intentions, but if it does not have a brilliant beverage marketing plan it is doomed to failure from the start.
No matter how great a product is, it cannot sell itself. Even great products face tremendous competition in such a highly competitive and mature market. There are thousands of well-entrenched beverage brands, some of which have been in consumer homes for over 100 years.
A beverage marketing plan must start with the basics: it must begin with the product and all of the characteristics that are going to make up the brand. When thinking about beverage brands and the marketing programs that surround them, first consider who the core consumer is. As an example, most beverage companies market diet drinks to female customers between the ages of 16 and 35. This group is not the only group that consumes these types of beverages, but this demographic does consume the most diet drinks. For this reason, this age range is a good primary target market. Request Free Information >
