so much so that I have personally recommended them to several other divisions within PepsiCo. Their deep, well-rounded knowledge of all aspects of a product launch is truly unmatched and would serve as a great resource for almost any new food and beverage company."
Christ Oates, PepsiCo’s Functional & Emerging Beverages Innovation Lead
“To say Power Brands is ahead of the curve when it comes to beverage innovation and launching new brands is an understatement.
I have worked with some of the best beverage companies in the world including Red Bull and Pepsi and I have never seen a company develop a world class product and get it into market this quickly and cost effectively.”
Bill Juarez, Red Bull Energy Drink’s Director of Entrepreneurial Distributors
“Power Brands is filling a critical gap in the beverage innovation cycle.
This beverage industry is so focused on front-end innovation, the companies and the agencies, they overlook a critical gap, which is commercialization, and in-market testing in a real consumer and retailer environment. Well done Darin and the rest of your amazing team!”
Rishi Daing, Aquafina’s Senior Brand Manager & VP Innovation & Incubation for PepsiCo
“Darin and his team at Power Brands has been a key component to our early success at LifeAID.
Working with them has been a true collaboration. They have done so much more than simply helping us develop a great tasting product! Darin himself has shared his unique industry experience and insight to guide us with our rollout and to help us avoid mistakes. They have been a key part of our decision-making process and will continue to be. I would definitely recommend Power Brands to anyone serious about building a successful beverage brand.”
