Interested in finding out more about your product and your marketing strategy directly from consumers and store managers?
We test your products with real shoppers in-store and online and work with you to improve and successfully launch your brand!
Contact Us Today
Although the primary purpose of a marketing test is to learn and improve, our approach is to treat a test like it’s a small scale product launch that can be built on and expanded!
Programs range from 1 week to 1 year and from 10 stores to 1000 stores, we have a program to fit all products and budgets.
Three easy steps;
Step 1: We put your products in stores and online, we promote your products, real shoppers discover your products and make their initial purchasing decision - to buy or not to buy!;
Step 2: We intercept shoppers before and after they have made their purchasing decision, gather information about their experience with your products and create a detailed report.
Step 3: We use shopper feedback, as well as quantitative data (sales figures) to make suggestions that often lead to significant improvements to your product and to your marketing plan!
How We Do It?
Ready to find out exactly how your brand performs with real shoppers, take five minutes to read through our market testing strategy and planning process. Request Free Information >
Primary Objectives of Market Testing
Market Viability: Test the viability of your product in target accounts – did it meet or exceed sales volume expectations for the category?
Volumetric Assumptions: Apply the sales numbers to broader market to see how your product could do on a national scale
Consumer Feedback: Gain qualitative insights (consumer opinion) on flavor, packaging, pricing, and usage via in store demos in order to further refine the product for improved results
Price elasticity: test different price points in different locations to determine impact on velocity
What is our Strategy
Target placement of your products in accounts and categories that reflect a regional or national distribution strategy
Utilize in-store demos to gain qualitative consumer feedback - what consumers like and don’t like about your products!
What’s The Plan?
Produce a small quantity of your product
Build Sales and Marketing Collateral
Sell sheets
Sales presentations
Demo guide
Branded apparel
Website
Social media pages
Shelf talkers
Train Sales Team - Extensive face to face product and strategy training one to two weeks before sales calls start
Present to target retailers in select Geographic Area/s including but not limited to: Los Angeles – Orange County – Ventura County
Testing is available in any market in North America, Southern California is the #1 market for consumer product testing and our primary focus however, we execute programs locally and globally
Target Channels: Supermarket, convenience, drug, natural, restaurant, bar, hotel, health/fitness related locations & any other channels that is a good fit for your products
Store Count: 10 store or 10,000 stores it’s up to you, 10 stores is considered a marketing test, anything over 500 stores is considered a launch, this will be discussed in detail prior to issuing you a proposal
Category/Shelf Location: we will work with you to decide which parts of the stores are the best to target and make these areas primary
Merchandising & Sales Support
2 stops per week per store, or as needed to fill purchase orders and merchandise (restock shelves and adjust or replace POINT of sale material
Images are provided to our clients from each sell in occasion and merchandising event as they happen on a daily basis
Pricing: Monthly price adjustments will test price elasticity
In Store Demos: Multiple sampling demos per month per store
