Power Brands’ End-to-End Beverage Development Process

Bringing a beverage brand to life takes more than just a great idea - it requires a strategic, structured process from concept to launch. At Power Brands, we guide clients through every stage of beverage creation, from validating your business idea and crafting your brand to developing your formula, managing production, and building your go-to-market strategy.

Whether you're starting from scratch or scaling an existing concept, our service model is designed to turn your vision into a commercially successful product, ready for the shelves - built for growth.

🚀 Starting Point

• Feasibility Study

Validate before you innovate.
Evaluate market readiness, technical viability, and financial feasibility to make informed go/no-go decisions. Our feasibility studies include detailed market scans, competitive benchmarking, COGs estimates, and launch risk assessments. This step provides critical clarity to avoid costly missteps and refine your strategic direction from day one.

• Brand Development & Positioning

Craft a brand that resonates and endures.
Define a compelling identity and market positioning that authentically connects with your target audience. From naming and logo design to tone of voice and brand architecture, we ensure your brand is not only visually stunning but strategically sound—ready to thrive in a crowded marketplace.

• Formulation & Bench Work

Turning vision into flavor.
Develop custom formulations that balance innovation, functionality, and taste to bring your brand to life. Our expert food scientists and formulators work closely with you to create beverage formulas that meet your nutritional goals, shelf-life requirements, and regulatory standards—all while tasting amazing.

• Packaging Design

Design that captures attention and communicates value.
Create packaging that stands out on shelves and reflects your brand story with clarity and impact. We design with both aesthetics and functionality in mind—ensuring consumer appeal, compliance with labeling laws, and seamless integration with manufacturing specs.

🔧 Stage 2: Regulatory & Technical Development

• Regulatory Compliance & Certifications

Ensuring your product meets every standard.
Navigate FDA, USDA, and global regulations to ensure full legal compliance and secure required certifications. We handle everything from Nutrition Fact Panel creation to GRAS certifications, helping you avoid costly delays and enabling smooth distribution across domestic and international markets.

• Intellectual Property Protection

Protecting your brand’s future.
Secure trademarks, copyrights, and trade secrets to safeguard your unique assets and innovations. Our team guides you through every step of the IP process—from initial clearance to filing and enforcement—ensuring your product remains uniquely yours.

🏭 Stage 3: Production & Supply Chain

• Co-Packer Identification & Contract Management

Scalable partnerships for reliable production.
Source and secure manufacturing partners with the right capabilities and negotiate clear, compliant agreements. We leverage our extensive network of co-packers to match your volume, format, and regional distribution needs—ensuring flexibility, quality, and competitive pricing.

• Procurement Service

Smart sourcing for quality and cost control.
Source raw materials, packaging, and services that align with your quality standards and budget targets. Our team manages vendor relationships, oversees bidding processes, and ensures you receive high-quality inputs without overpaying.

• Production Planning & Oversight

Production aligned with your promise.
Coordinate every step from scheduling to execution to ensure consistent output, quality, and timely delivery. We provide on-site and remote production support, handle test runs, and troubleshoot issues to ensure seamless scale-up and launch.

• Full Turnkey Production

From sourcing to shipping—done for you.
Comprehensive management of procurement, manufacturing, and logistics to deliver your finished product with precision. We act as your outsourced operations team, handling everything from raw material ordering and inventory management to final production, QC checks, and delivery scheduling.

💡 Stage 4: Brand & Business Development

• Cost Analysis - Including Mass Production Pricing

Insights that drive smarter decisions.
Break down costs and margins to optimize pricing, scaling, and profitability. We model different production scenarios and provide insights into pricing strategy, packaging format choices, and distributor or retail margin requirements.

• Business Plan Creation

Blueprint for building a lasting brand.
Develop a strategic, investor-ready business plan outlining your path to market, growth, and success. Each plan includes target customer segments, financial projections, go-to-market strategies, and channel recommendations tailored to your product category and business goals.

• Investor Pitch Deck Creation

Compelling stories that win capital.
Craft persuasive pitch decks to attract the right investors and strategic partners. Our decks combine visuals and data to tell your story, validate your market, and present your vision with confidence and clarity.

• Financial Modeling

Clarity for confident decisions.
Forecast revenue, costs, and profitability to guide your financial strategy and planning. We build investor-grade models with detailed assumptions, dynamic scenarios, and KPI tracking that evolves with your business.

• Capital Raise & Investor Relations Support

Fueling growth with the right partners.
Support your fundraising efforts and manage investor communication with clarity and professionalism. From introductions to follow-up strategy and due diligence prep, we help you secure the funding you need and maintain trust with stakeholders.

📣 Stage 5: Launch & Growth

• Social Media Marketing

Engage. Influence. Grow.
Build brand awareness and drive conversions through strategic, platform-specific social media campaigns. We create and manage content calendars, influencer partnerships, ad campaigns, and community engagement programs that build lasting brand equity.

• E-commerce Solutions

Sell smarter online.
Launch and optimize direct-to-consumer platforms that drive traffic, streamline operations, and boost sales. Whether you need Shopify setup, Amazon strategy, or a subscription model, we’ll build a frictionless buying experience for your customers.

• Web Development

Digital presence with purpose.
Design and develop modern, user-friendly websites that reflect your brand and support conversion goals. We create mobile-optimized, SEO-ready sites that function as powerful sales and marketing engines for your beverage business.

• Startup Management & Consulting (Retainer Model)

Strategic support for every stage.
Receive ongoing guidance, advisory, and operational support as your brand grows. Our retainer model gives you flexible access to our expert team for real-time advice, troubleshooting, vendor negotiation, and scaling strategy.

• Staff Recruiting & Training Programs

Building high-performing teams.
Recruit and train talent aligned with your brand culture and execution needs to scale with confidence. From hiring field teams and operational managers to onboarding brand ambassadors, we help you build an organization that can execute and grow efficiently.

Trusted For 25 Years By Global Companies and Startup Brands

We can help bring your concept to life. With over two decades of beverage development and marketing experience we can get you up and running in no time. We help you understand the market and the consumer, we help you to turn your concept in to a world class product and we even help you to produce, market and sell your product online and in stores. Get Free Info >